You're ready to grow a profitable creative business without the expense of your personal life, passion, + health.
You feel like your boundaries between work and home are practically nonexistent.
You're tired of showing up for everyone but yourself.
You're excited about putting to use workflow systems that will allow you to get more done in less time, without overwhelming you or killing your creative drive.
You're motivated to master your finances, sustainably grow your profit, and put to use proven strategies to diversify + increase your income.
You're tired of feeling overwhelmed with 32 browser tabs open, 1300+ unread emails, and no system in place to help you get on top of your business.
You're ready to commit to making yourself a priority and putting into practice systems that will allow your business + your creativity + YOU to flourish.
"I've been a small business owner for 9 years and I cannot recommend this course enough! Whether you are a new creative business owner, or someone like me, who has been doing this for years, there is sooo much great information to take away from this course and so much food for thought. I realize a lot of the stress I've been feeling over the years is from not having my digital files, important documents and finances in order, and I'm already setting up new and efficient systems for all of that so I can focus more on what's important, and feel less busy. I can't wait to put all these lessons into action to take my business and creativity to the next level!"
“As a relatively new business owner, I was intrigued by Creative Business School. But I was concerned about investing in a course. Without a doubt, it was one of the best investments I've made in myself and my business. The course gave me that extra push I needed to create simple but very important workflow practices. It helped me focus on my financial future by giving me step by step tools to create a realistic 5-year strategy, and it forced me to take a step back and thoughtfully re-evaluate my brand from a visual perspective.
The course is well organized, not one detail missing! Plus if you sign up for the VIP course, you are able to engage with other like-minded people who are sharing the same struggles. If you're thinking about starting a business or you're a current business owner and you're serious about taking your business to the next level, I would highly recommend Eva's Creative Business School course.”
"Creative Business School has been one of the best investments I've made for my photography business. The course was incredibly organized, easy to follow and packed with so much invaluable information, I honestly can't recommend it enough! Eva covered everything you could possibly need to know for starting and running a successful business. The modules were the perfect length and the schedule was easy to follow without getting too overwhelmed. I continue to implement so much of what I learned throughout CBS into my business today. Definitely choose the VIP option - you can't put a price tag on having direct access to Eva and the 1:1 session is so worth it. Hands down, Creative Business School is the BEST online course I've ever taken!"
6 Modules with over 33 Lessons, covering the 6 foundational pillars of a thriving creative business.
36 high-definition course videos, with b-roll footage showing you visual examples of the strategies + applications covered within the program.
The Creative Business Blueprint, which lays out a month-by-month roadmap for you to implement everything in the course in calendar-form for 2020, to ensure that this year is your business' best year, yet.
The Creative Business Resource, which lists out + links to every single resource mentioned in the course, broken down by Module, so no need to rewind to hear the name of that app or google that recommendation.
30+ PDF guides, worksheets, and frameworks to help you put everything you're learning in the course into practice.
Written transcripts of every video lesson, so you can easily read through to re-iterate the lessons, and if you're hearing impaired or English is your second language, you'll always know + understand what's happening.
36 audio files that correspond to each video, so you have the option to listen rather than watch, if you'd like!
BONUS Lifetime access to the private Creative Business School Facebook community, plus Live Q&A sessions with Eva twice a month for 12 weeks to provide clarity and support as you go through the course.
BONUS Exclusive access to Interviews with Wildly Successful Creatives, including multi-millionaire natural skincare founder + CEO, May Lindstrom of May Lindstrom Skin, the passionate + driven potter Sage Cortez of Hand + Fire, chefs + event hosts extraordinaire Mona + Jaret of Tournant, and the deeply talented food photographer + author Bea Lubas.
BONUS compilation of the Top 20 Books for Creative Business Owners, with each book + description color-coded to the course module it relates to.
Pay-In-Full BONUS 30 done-for-you email templates for creative business owners, to save you time + eliminate inbox overwhelm.
Download access to allll the videos + course materials + bonuses so you can access them both online and off.
Lifetime access to a Private Slack Channel for VIPs only, where Eva will be available for questions DAILY for the first 45 days of the course.
Live Monthly Q&A's and Discussions for ALL OF 2021, to give you support + motivation for the entire year. Plus, we’ll have rotating guest panelists join us at the VIP discussions, so you can get perspective and answers from a variety of incredibly talented and thoughtful creative minds.
The Creative Business School Business Plan to summarize your strategy + goals for the year ahead in one single place.
A Private 1:1 Session with Eva, where you’ll get personalized feedback on your Creative Business School Plan and solidify your next steps.
4x Exclusive Interviews with Wildly Successful Creative Business Owners Hear from 4 different crazy-successful creative business owners, who are sharing their journey with YOU + the priceless insights they've learned along the way. Interviews include multi-millionaire natural skincare founder + CEO, May Lindstrom of May Lindstrom Skin, wildly talented + driven potter/ceramicist Sage Cortez of Hand + Fire, chefs + event hosts + woodfire cooking masters extraordinaire Mona + Jaret of Tournant, and the deeply talented food photographer + author Bea Lubas.
Top 20 Books for Creative Business Owners Over the past few years I’ve read hundreds of books (not an exaggeration here—I’ve spent a LOT of time at airports and on airplanes with time to kill!) about everything from marketing to self-care rituals to finances to nature’s impact on the human mind. After digesting all this information, I’m sharing my top 20 favorites with you in this detailed guide!
Lifetime Access to our Private Facebook Group + Live Q&A's with Eva I'll be there *live* for Q&A sessions every 2 weeks for the first 12 weeks of the course, and the live sessions will also be recorded and uploaded to kajabi in case you don't have Facebook or would rather not use it. You can submit your questions in advance as you work through the course, or join us live and ask them in-person, the choice is yours! The group is also the perfect place to get community support + feedback from other creative business owners (myself included!)
30 Email Templates for Creative Business Owners What if you didn't have to worry about writing emails about sensitive topics like pitching or contract negotiations? Well, with these 30 email templates for creative business owners, you can say goodbye to the keyboard paralysis that strikes when you have to craft emails to clients, customers, and the like!
Successfully running a creative business presents very unique challenges and incredible opportunities…I have been there in the trenches with you, and know the struggles that come from making a living from your passion-driven business. And I also know the absolutely bonkers-amazing things that can happen when you’re running your small business effectively.
And you know what? You deserve some absolutely bonkers-amazing things, too!
If you’re ready to roll up your sleeves, make incredible changes THIS YEAR, and grab the creative bull by the horns, then I’m waiting in Creative Business School to help you do it. See you on the other side, friend!!
Module 1 Snapshot
Lesson 1 — Your Mission Statement
Lesson 2 — Your Brand Story Framework
Lesson 3 — Creative Goal Setting System
Lesson 4 — Putting Goals Into Practice
Module 1 Snapshot
Lesson 1 — Four Pronged Productivity Practice
Lesson 2 — Project Management
Lesson 3 — Staying Digitally Organized
Lesson 4 — Email - From Panic to Productivity
Lesson 5 — Automation is Your Best Friend
Module 3 Snapshot
Lesson 1 — Money Mindset + Financial Goals
Lesson 2 — Setting Yourself Up for Financial Success
Lesson 3 — Pricing Yourself as a Creative
Lesson 4 — Contracts + Negotiating with Clients
Lesson 5 — Creating Multiple Income Streams
Module 4 Snapshot
Lesson 1 — Visual Keyword Resource
Lesson 2 — Color Scheme
Lesson 3 — Branding Typefaces
Lesson 4 — Graphic Design Fundamentals
Lesson 5 — Your Brand's Photography
Lesson 6 — Visual Branding Toolkit Walk Through
Module 5 Snapshot
Lesson 1 — Your Mailing List
Lesson 2 — Connecting Through Instagram
Lesson 3 — Pinterest The Visual Search Engine
Lesson 4 — Approachable SEO
Lesson 5 — Paid Ad Platforms
Module 6 Snapshot
Lesson 1 — Healthy Work + Life Balance
Lesson 2 — Outsourcing + When to Hire Out
Lesson 3 — Managing + Relieving Stress
Lesson 4 — Fueling Creativity + Staying Inspired
Lesson 5 — Closing Thoughts
"Creative Business School is everything I wish I had when I started my own food blogging business nearly nine years ago. It's one of the most comprehensive courses I've seen, even covering the less glamorous (but EXTREMELY necessary!) topics like advice on bookkeeping and taxes, scheduling social media pins, and more—all in easy-to-digest modules that fit into your schedule. This truly is a great overview for anybody looking to kickstart their own creative business."
“Honestly one of the best courses I’ve ever taken! If you’re feeling overwhelmed and unorganized in your creative business, Creative Business School will get you right on track—all while keeping you sane and cared for in the process. It breaks down difficult things like setting goals (you can actually hit) and staying on top of your finances with easy to implement strategies. SO grateful for this course—I haven't seen anyone teaching the things I learned here as it pertains to a creative business. I highly recommend it for every creative business owner!”
"I’d expect nothing less from Eva. This course is as thoughtful as it is packed with actionable ways to thrive in our creative businesses. It’s the secret sauce for all creative business owners and answers the question; “Can we really achieve balance?”. Spoiler alert - We can. The course is set up in a way that benefits people of all learning styles and experience. I’m thrilled for anyone who is about to invest in this program and I’m equally enthusiastic for all the ways it’s already changing the way I do business for the better."
“A couple of my friends and I signed up to Creative Business School together. After running our individual businesses for a few years we really wanted to focus and prioritize certain aspects of our business for greater success and decided to sign up.
As a certified pastry chef, baker and maker of ceramic tableware I love what I do at Peace of Bake but struggled to find away to bring cohesion in my communication and business goals for these independent verticals of the brand. I found the exercises around identifying the right target audience, brand positioning and writing out the mission statement extremely useful. Despite having gone to business school and implemented some of these modules on other brands in the past in my marketing career I found Eva’s program simple, easy to follow and more importantly, *just* the right mix of technical and practical advice for any creativepreneur.
I refer back to my notes and goals made during the program and happy to state everything I’ve implemented so far has given me so much assurance that my business is headed in the right direction. Thanks Eva for this roadmap to success, for your quiet, understated brilliance and reassurance that running a business doesn’t have to be that complex!"
You'll hone in on + define your brand, including who it is and what it provides, and learn to set up and steadily achieve your growth goals for your business + yourself.
Through my signature Four-Pronged Productivity Practice, you'll learn all about workflow strategies + tools you can put to use to get more done in less time while staying on top of your projects.
You’ll master your creative business’ finances, covering everything from diversifying your income streams to structuring your bank accounts to contracts and pricing.
Through your Visual Branding Toolkit, you’ll refine your visual brand to create a cohesive visual thread throughout all the visible parts of your business.
You’ll learn all about the most effective and time-efficient marketing techniques + platforms, including which ad platforms I recommend for creatives + why.
This is where you’ll nourish your creative inspiration, properly manage the stress of business ownership, and keep a healthy balance between work and home.
One of the most valuable parts of any course or workshop is having your questions answered, and being able to connect with and hear the experiences of other creative entrepreneurs.
Every week 2 weeks for the first 12 weeks of the course, we'll gather via zoom for a themed round table discussion, focusing on the subjects outlined below!
And if you join at the VIP level, we’ll continue to meet monthly for ALL OF 2021 to give you support + community + help keep that motivation going for the entire year!
Plus, we’ll have rotating guest panelists join us at the VIP discussions, so you can get perspective and answers from a variety of incredibly talented and thoughtful creative minds.
February — Brand Story + Goals
February — Workflow + Time Management
March — Creative Business Finances
March — Visual Branding
April — Marketing Strategies + Platforms
April — Balance + Inspiration
May — Imposter Syndrome
June — Originality
July — Share Your Struggle + We'll Brainstorm Together
August— When Things Go Wrong: Problem Solving
September — Communication + Boundaries
October — Profitability Practices
November — Share Your Struggle + We'll Brainstorm Together
December — Biggest Takeaways from the Year
The discussions will take place via zoom, and I’ll kick things off with my advice + experiences on the subject , and we’ll then open up the floor for everyone to ask any questions, contribute their thoughts, and connect!
We will be doing this through zoom with the ‘hand-raising’ format (I’ll share detailed instructions on it when you join, don’t worry!) to keep things structured and make sure we’re not talking over each other :)
And if you’re in a different timezone and can’t make the live discussions, do not fret! I have a submission form in the course for you to submit any thoughts, questions, or experiences relative to the topic, and all the round tables will be recorded and uploaded to the course so you can watch (or re-watch!) them at your leisure, pause them, and take notes if you’d like!
Hi there! I'm Eva, and I’m a passionate artist + entrepreneur. I'm restoring 29 acres of clear-cut native forest in Washington state, I love baklava, Moira Rose, my beagle's muzzle, and digging out in the garden. I don't like ants, the smell of steamed broccoli, or when my eyes get dry and my contacts get all suction-y feeling.
Along with that, I’ve had a wildly prolific career in the creative world, including being a Page at NBCUniversal (yep, like Kenneth!), writing + photographing two cookbooks, growing my instagram account to over 300k followers, working as a highly successful freelance photographer + stylist, running my critically acclaimed food blog Adventures in Cooking, co-founding Secret Supper pop-up dinners, and hosting events + photography courses through my company First We Eat.
As you can see, I like to have a few different pots going on the ol' entrepreneurial stove top :D I’ve worn many hats and have several successful creative businesses. And with this career I created for myself, I work 4 to 5 days a week, 3 to 6 hours a day. I never work nights or weekends, and have several months off for vacation. And I make over 300k in pure profit a year.
I am not a marketing zealot, a lawyer, or an agent—I am first and foremost an artist. Everything I am sharing in this program, I learned firsthand as a creative running my own businesses—as a photographer, blogger, educator, event manager, and as a published author. One of the things that’s almost never brought up in the creative community is how difficult it can be for us to balance our creative business with our personal lives. And I want this to change.
I’m not going to tell you what to do based on static theories or stale marketing principles that we’ve all seen 1000+ times—instead I’m sharing my tried-and-true system for smoothly + healthily running a creative business that brings in income, grows opportunities, and allows you to have the work/life balance you love. I can't wait to share this with you!!
The Creative Business School program is made up of 35 video lessons spread out over 6 modules.
Everything in the course has been distilled down to help you learn and improve as quickly and simply as possible.
There’s over 5 hours of video content, with assignments for you to complete paired with each lesson, so it will take time to work through it, but a very *manageable* amount of time. I specifically created this course to be approachable and give you results in the shortest amount of time possible.
You definitely do not have to follow along with the release schedule! The release schedule is there to help the folks that decide to start immediately from feeling overwhelmed, and to break the lessons into approachable steps. If you want to start the course in 2 weeks or six months from now—feel free!
The tools, structures, and strategies laid out in Creative Business School are helpful to a wide variety of creative business owners, whether you're a food photographer, a ceramicist, or a blogger.
While the content of what we create in various creative fields may differ, the structures and tools that allow you to work smarter, prevent creative burn out, and have a financially thriving business are applicable to all.
Access the the course never expires, and you're also able to download all of the content (including the videos), too!
Creative Business School is hosted on kajabi, which is an *amazing* online learning platform that is incredibly easy to navigate and makes it simple to share everything you'll learn in the course.
Creative Business School is geared towards creative business owners in any stage of their business. Because of the unique holistic nature of the program, focusing on the 6 main components of a thriving creative business, the course is helpful to those already established in their business, but especially to those wanting to find a way to work more efficiently, cut down on wasted time, reduce stress, and increase revenue. And if you're just starting out on your creative business journey, following this program in 2020 will ensure that you set out on the right path that gives you all the tools to succeed.
Yes! Whether you choose the solo plan or the VIP plan, you have the option to pay monthly for 8 months, or to pay in full. Keep in mind, though, that if you pay in full you get a special bonus of *30* Email Templates for Creative Business Owners, covering everything from pitching to communicating a rate change!
As an exclusive VIP, you’ll get access to:
NOTE: Because of the time demands of the 1:1 sessions, there are *very limited* VIP spaces available
This program is specifically created for the unique challenges and opportunities of creative business owners, so *only* entrepreneurs who have or are planning to have a creative business should enroll.
“With Creative Business School, Eva has created a clear and actionable roadmap for creative entrepreneurs looking to build businesses that are not only successful but also sustainable. With this course, she generously shares the tips, tricks, resources and knowledge amassed from her hard-earned personal and professional experiences. In this way, she is giving us the ultimate gift: time. By distilling down what has taken her years to learn through trial and error, Eva has essentially created a holistic approach for business owners in search of balanced lives that are creatively satisfying, financially rewarding and personally gratifying.”
I've traveled the globe to get these interviews with 4 vastly different yet crazy-successful creative business owners. These talented artists + creators are sharing their journey and the priceless insights they've learned along the way with YOU and you alone!
There's nothing like the insight gained from other creatives' journeys, and this rich resource will inspire you to forge your own wildly successful path with drive and passion!
If you’ve been following me for a bit, you probably know that I am a bit of a bookworm and am kiiiiiiiiind of obsessed with reading. Non-fiction tends to be my jam, and over the past few years I’ve read hundreds of books (not an exaggeration here—as a freelance photographer I’ve spent a LOT of time at airports and on airplanes with time to kill!) about everything from marketing to self-care rituals to finances to nature’s impact on the human mind.
After digesting all this information, I’m sharing my top 20 favorites with you in this richly insightful resource! These are the books that I found to be THE most helpful and impactful as a creative business owner.
Every book on the list is color-coded to a module in the course, so you can easily hone in on the ones that correspond to the module that’s tickled your curious mind. These eye-opening reads will enrich your mind and your soul, and inspire you to reach farther + do better!
Ever felt like you've been left behind in the classroom?
Well, with our private Facebook community, I can guarantee that won't happen in Creative Business School!
The group is the *ideal* place to get community support + feedback from other creative business owners (myself included!) We will ALL lift each other up — we'll ask questions of each other, share our experiences, and give helpful and honest feedback. The power of community is real!
When I talk to fellow creative business owners, the one thing everyone can commiserate about is email overwhelm. While yes, this can relate to too many emails flying into your inbox at all times, this also has to do with the tedium of crafting emails around sensitive topics, and feeling like you’re writing the same emails on an infiniti loop.
Well, there’s a solution to this headache!
With these 30 done-for-you email templates, you can say goodbye to the keyboard paralysis that strikes when you have to craft emails to clients, customers, and the like.
— Each of these emails is specifically crafted for + relevant to creative business owners
— You can save them as templates in Gmail to insert them into your emails with just one click!
— Putting these simple templates into place *once* will save you the time + energy of typing them out *forever*
To get access to these crazy-helpful templates, just select either of the Pay-In-Full options and it will show up in your course + inbox within 24 hours!
“I came across Eva and her work, by pure chance (but I'm sure it was destiny) just over a year ago ... and it was love at first sight! Eva is not only a talented photographer and a wonderful thinker but she is also a fantastic teacher! As soon as I came across her I enrolled in her food photography course, which changed my life forever and made my photographic journey finally take the right direction. The second very important step was to enroll in Creative Business School, because being a good photographer is unfortunately not enough and I felt I had a lot of gaps in the management and organization of my freelance work. Eva teaches you what she has learned over the years, goes to the heart of the matter without many turns of words and covers all the aspects necessary to manage a creative business ... without going crazy! The feeling of clarity and completeness at the end of the course was priceless, I finally felt ready to move professionally in my photographic field. I will never stop being grateful to you Eva, Grazie!”
“Having work with Eva for several years I have always been inspired not only by her killer photography skills but also by how she’s been building her thriving business. One day I asked her ‘What’s the secret?’, and she answered ‘Using time efficiently’. And she wasn’t kidding when she said that—in her online course she is walking us through all the less spoken topics like for example workflow, productivity, finances, marketing as well as how to find work-life balance. I was watching the videos glued to the screen and I can’t wait to implement all the nuggets of wisdom that sparked those big ‘aha’ moments for me. (Starting from setting healthy work boundaries!)”
“This course is THE course that you should join if you want to be successful in your creative business. Eva is the best teacher, she goes in depth into *every* single topic to help you succeed, and shares all of her real-life experience on the matter. I've followed many workshops with Eva, and to me, she is the living proof that you can be a successful entrepreneur with an organized and creative mind while living a healthy life.”